Kate Zimmermann is heading up Sterling Ethos and Francis Heaney is leading Puzzlewright. Specifically, she plans to take hit titles within those imprints and expand them across a variety of formats, including calendars and journals, with the goal of reaching not only existing fans but also a wider audience. Meehan said Puzzlewright accounts for about 10% of Union Square’s revenue, and she sees more opportunity to grow both that business as well as the business of Sterling Ethos. Meehan said she is keeping the Sterling Ethos and Puzzlewright names because they are so well known in their categories of magic and mystic publishing and pencil-and-paper puzzles, respectively. Books bearing the Union Square name will roll out this fall, while the publisher’s website and email addresses will be updated January 10. and Union Square Kids imprints, plus two existing imprints: Sterling Ethos and Puzzlewright.

Meehan explained that the underlying business will still be called Sterling Publishing, but that all books will be released under the Union Square & Co. is the new public-facing name of what has been known as Sterling Publishing. Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the press as well as a host of new initiatives.

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